OUR STORY
2011
The Early Days
It all began in 2011 when a Chemical Engineer, turned Patent Attorney, and Finance Professional, turned Entrepreneur, recognized a gap in the market for a convenient, cost-effective way to sanitize equipment in one of the facilities they owned. Our wipes business was born!
2015
Kaizen
Between 2011 and 2015 we experienced growth in one of the most unlikely markets, Japan! Specializing entirely in commercial sales, our strategy focused on 'kaizen' meaning; 'gradual, orderly and continuous improvement' - a principle introduced to Japan by Americans following the Second World War. We were fortunate to begin supplying many of the world's most recognizable brands. The range of customers was broad, from US Military bases to tech giants like Google.
2020
Covid-19 Changed Everything
When covid hit in early 2020, the world experienced extreme shortages of raw materials. Given our exponential growth, prudence, and future planning, we had stockpiles of product ready to go and were one of a handful of companies ready and able to maintain consistent supply of wipes through the largest health crisis in a century. The reward was a doubling of our customer base and we are now counted as one of the largest wipes suppliers in Japan.
2021
Welcome Home
With over 10 years experience under our belt, and millions of wipe rolls sold across Japan, Australia and New Zealand, we have entered the largest economy in the world.
Drawing on our experience, we have produced a superior product using renewable materials, without harsh chemicals, at a competitive price.